Google weighs a number of factors when it determines who will get the top spot in its search rankings, but the biggest part of the equation by far is inbound links.
How does this work? In a nutshell, the more sites that link to you, the more relevance and authority Google assumes you possess. It is a little like a popularity contest — every link is considered a "vote." If your site earns a lot of votes, then you will see a proportional rise in your search rankings. And if the sites that link to you are THEMSELVES highly ranked, then you get an even bigger boost.
That’s why the name of the game in effective SEO is to earn links from well- respected sites — top bloggers, big industry forums, major media outlets. These respected names pass along a value known as TrustRank, which can elevate your rankings across the board. But here's the catch: any site that sells its links commercially will get hit with a swift penalty by Google. This means your rankings could actually go down if you are caught trying to game the system through so-called link schemes.
True SEO link building is about reeling in links the old-fashioned way: by earning them. This process has two parts — first you must generate great content, then you must work tirelessly to get the word out.
Want to learn more? Read on, or contact the SEO link building experts at Breakthrough Content today.